Executive Summary

This business was registered under Business Regisration Act 1956 (Amendment 1978) with the name of Serbuk Serai Marketing Enterprise (SS Marketing Enterprise), based on partnership business. This business consist of four (4) partners which is The Chief Executive Officer (CEO), Financial Manager, Marketing Manager, Production Manager and Human Resources Manager. The overall business capital is RM500,000.00 including RM 250,000.00 capital per partners according to the ratio. The rest capital are from bank loan which is Agro Bank and SME Bank.

Serbuk Serai Marketing Enterprise (SS Marketing Enterprise) is a company related to the producing and marketing Lemon Grass powder. Our company market is focusing on all users especially person who are always cooking especially housewife, cookers and chef. Our product will be put in all grocery shop, mini market, hyper market and also super market around Banting and Selangor for the first three years. For those who are interersted to buy this product, they can get in the market.

Serbuk Serai Marketing Enterprise (SS Marketing Enterprise) was commence on 15 February 2006 and our vision and mission is to provide the best quality of Lemon Grass Powder every time in order to attarct more custmers. Othervthan that, company main objectives is contrubitr to rhe development and growth of the economic in the line with the governmnt policy and to increase the percentages of Bumiputera involves in business.

Our company is expecting that our company product will become the essential need for human. We also expect that we can redevelop in the near future because the demand for powder food based products especially Lemon Grass Powder is increase as the increasing of people in a country. This will give much advantages to our company to make our product more profitable and stabile in the long run.