Ahad, 3 April 2011

Explanation of the Proces

1)      Pick of the lemongrass
Every morning, we will receive from the distributor of fresh lemon grass that has become our permanent distribution. At customs, we will select a distributor that has a lemongrass field can provide a lot amount. Approximately 168 kg of grass that we received a total of eight sacks that weighs 20 kg each. In addition, we receive this grass at 8 am before the start of work. After that, we'll keep the grass in a large freezer to store large amount of grass.

2)      Clean all the dirt on the lemongrass
After receiving the grass from the suppliers, our employees will make the cleaning process. We have five employees who will perform this task. They will remove the root, impurities and contaminants such as sand and waste. This aims to ensure that all impurities removed grass. In this stage, our staff will put all the lemongrass into a large container filled with water for easy cleaning.


      3)   Lemongrass are been groped according to grades
Next, we will do the grading on the grass. In other word, our staff will select and discard         lemon grass quality is not good quality. We select three workers who are trained to perform these tasks. Lemongrass is good and the quality will be brought to the next. The aim is to ensure good production and processing.

     4)   Drying process include others raw material
At this stage, we will make the process of drying grass and all the raw materials such as cloves, dried turmeric, fennel seeds, coriander, cloves, white pepper, and cinnamon. All of these materials in the dry according to the quantity specified to ensure the best production. Two of our employees will perform this task sets the temperature of 300° Celsius for the horrible all these ingredients for 30 minutes. This is because in order to facilitate the process at the next level.

5)   The lemongrass will be crush
Next is, all the materials such as dried grass and other raw materials will be blended. Initially, three of our staff will blend these materials to the rough ground to a small size and ease the process further. After that, the material remains soft ground three times to make a finer powder. Machinery used to work fine or coarse grind chosen according to the level.

    6)  Additional ingredient such as preservative and coloring
The sixth process is the addition of other ingredients such as preservatives and dyes. Preservatives will allow lemongrass powder last longer than ordinary lemongrass. In addition, dyes that we use does not eliminate the original color of lemon grass powder lemon color, but appeared more attract customers to buy later. In fact, appear to be dull. Phase of this process, only two workers to perform these tasks.
    7)  Evaporation process, such as killing bacteria
Next, two of our employees will perform the duties of this evaporation. Machines are used to set 100° Celsius and take time about 15 minutes. It aims to remove the bacteria found in these materials. Lemongrass powder production process is the final process to ensure the bacteria that may cause long-lasting lemon grass powder is not contaminated and will kill to keep it clean completely.

    8)   Packing process
Subsequently is the packaging process. These processes include such processes include powder into the bottle, close the bottle with the cap is appropriate; enter the label on the bottle and the bottle. Affix a label that we have used ingredient, nutrients, logo and date of expiry. A total of two workers will make the process of admission into the box because another process is done by machine.

   9)   Products stored properly and send to supplier
The last process is products stored properly and send to supplier. At first, after the product has been processed, it will be stored in a secure place and delivered to retailers in a timely manner. Two workers consist of permanent and part time workers will perform these tasks. We will do delivery every two weeks up the van that had been prepared. There have about 14 boxes that can meet the space van.

Flow Proses in Making Lemon Grass Powder


Proces in Making Lemon Grass Powder

Marketing Strategies

            Our business operating is marketing the lemon grass in term of powder. In this business, we are dealing with our suppliers which are farmer as they provide the original lemon grass to our company. Therefore, our marketing strategy is to make the customers more confident to using and buying our product. In order to achieve our target, we have developed appropriate marketing strategies to generate the sales from the target market. There are four factors to be considered which are as follows:
a)      Product
b)      Price
c)      Place

d)     Promotion
                                            i.            Signboard
                                          ii.            Business card
                                        iii.            Website
                                        iv.            Printed media

Target Market

The target market is therefore defined as group of customers with needs and wants that can be satisfied by the business through the supply of goods and/or services. Since that our business has a contract with the farmer, which is our supplier. Therefore, our target market is to the dealer, customer which consists of individual, supermarket and hotel. Our company has a specific area or outlet to distribute our product because the land and the building is from the partner itself.

Broad Director of Serai Serbuk Marketing Enterprise

Broad director of Serai Serbuk Marketing Enterprise

Our Company

Our Company.

The advantages of buildings :
-the buiding is combination between the administration office and workshop that able to   produce in high capacity of Grass Lemon Powder.
-easy to handle because of medium building.
-easy to connect with other department.

Map



Map to go to our company.

The advantages of locations :
-Located in village, people easy to access and large of population around the location.
-Near suppliers and easy to market or supply the product.  
-At the main road that can connect with KLIA, Putrajaya, Shah Alam and Klang Valley.
-Near from public organization such as Police Station, Fire Station and Hospital.
-May attract people because have a lot of basic needs including supermarket, petroleum Station and so on.


Company Background

Name of the business
Serai Serbuk Marketing Enterprise (SS Marketing Enterprise)
Business Adress
  Lot 868, Lorong 2 kiri,
Jalan masjid, Kanhong Darat,
42700 Banting, Selangor Darul Ehsan.
Correspondence Address
Telephone Number
03-31876112
Fax Number
03-31876116
Form of The Business
Partnership
Main Activity/ Activities
Producing and marketing Lemon Grass Powder.
Date of Commencement
11 February 2006
Date of Registration
15 March 2006

Executive Summary

This business was registered under Business Regisration Act 1956 (Amendment 1978) with the name of Serbuk Serai Marketing Enterprise (SS Marketing Enterprise), based on partnership business. This business consist of four (4) partners which is The Chief Executive Officer (CEO), Financial Manager, Marketing Manager, Production Manager and Human Resources Manager. The overall business capital is RM500,000.00 including RM 250,000.00 capital per partners according to the ratio. The rest capital are from bank loan which is Agro Bank and SME Bank.
Serbuk Serai Marketing Enterprise (SS Marketing Enterprise) is a company related to the producing and marketing Lemon Grass powder. Our company market is focusing on all users especially person who are always cooking especially housewife, cookers and chef. Our product will be put in all grocery shop, mini market, hyper market and also super market around Banting and Selangor for the first three years. For those who are interersted to buy this product, they can get in the market.
Serbuk Serai Marketing Enterprise (SS Marketing Enterprise) was commence on 15 February 2006 and our vision and mission is to provide the best quality of Lemon Grass Powder every time in order to attarct more custmers. Othervthan that, company main objectives is contrubitr to rhe development and growth of the economic in the line with the governmnt policy and to increase the percentages of Bumiputera involves in business.
Our company is expecting that our company product will become the essential need for human. We also expect that we can redevelop in the near future because the demand for powder food based products especially Lemon Grass Powder is increase as the increasing of people in a country. This will give much advantages to our company to make our product more profitable and stabile in the long run.

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